How I plan internal links on large sites, step by step, with Wayfair and The Home Depot showing the URL patterns, breadcrumbs and modules that scale.
How to Build an Enterprise Internal Linking Strategy Read More »
How a niche store finds and builds the pages bigger brands skip, with FIGS, Secretlab, Blurb and JustWatch as examples of how to run each check.
SEO for Niche Ecommerce Stores: How Small Brands Beat Big Retailers Read More »
A step-by-step playbook for subscription and repeat-order stores, using Warby Parker contact lenses as the example from first order to reorder.
Subscription Ecommerce SEO: How to Keep Customers Reordering Read More »
The system I use on catalogs of any size: fix the product data model, then titles, descriptions, variants, media, structured data and template-level tests.
Ecommerce Product Page Optimization: How to Scale Content and Conversions Read More »
