About
About me
Welcome! I bring a unique blend of expertise in digital marketing and financial services, with over a decade of experience helping businesses grow online through strategic lead generation, website development, and performance-driven campaigns.
My journey started in online marketing as a SEO Project Manager at a digital agency, where I led initiatives for clients across industries including eCommerce, health, real estate, finance, insurance, and retail. I developed a deep understanding of how to align digital strategies with business goals—and more importantly, how to drive real results.
I then spent seven years in the financial industry, working with leading firms such as JP Morgan Chase, MassMutual, New York Life, and Guardian. As a Financial Advisor, I built a book of business from the ground up, managing $150 million in assets. I leveraged digital marketing to generate leads, build websites, run social media campaigns, and launch paid ad strategies—skills that set me apart in the financial sector and ultimately led me back to marketing full time.
Today, I help businesses of all sizes—from local startups to enterprise-level companies with billions of page views—enhance their digital presence and grow their bottom line. My experience spans industries like finance, insurance, healthcare, construction, eCommerce, and entertainment.
Whether you’re looking to boost website traffic, increase conversions, or improve inbound calls, I offer strategic consultations, in-depth website audits, and customized digital solutions tailored to your goals.
Ready to take your business to the next level? Let’s connect.
Email me anytime at info@giangalliani.com to schedule a 30-minute, 1-hour, or custom consultation.
Dynamic & Impactful Results
Throughout my career in SEO, I’ve collaborated closely with cross-functional teams—including product managers, editorial and content teams, analytics experts, UX/UI designers, and executive leadership—to deliver results-driven SEO strategies. I bring strong communication and stakeholder management skills to every engagement, with a proven ability to align diverse priorities, bridge technical and strategic goals, and drive measurable outcomes. Whether working on large-scale content initiatives or technical SEO improvements, I ensure that SEO is integrated seamlessly across departments to support broader business objectives.
Strategic SEO Execution to Drive Scalable Growth
My approach to SEO is both strategic and tactical—grounded in data, aligned with business objectives, and built for long-term scalability. I’ve developed and implemented comprehensive SEO roadmaps that prioritize high-impact opportunities, from technical audits and site architecture improvements to content optimization and link acquisition strategies.
By combining keyword intent modeling, competitive analysis, and a deep understanding of user behavior, I’ve helped companies significantly increase organic traffic and conversion rates. I work closely with product and content teams to ensure SEO is integrated into the entire lifecycle—from ideation to post-launch performance tracking. These efforts have led to measurable increases in visibility, qualified traffic, and ultimately, revenue.
Whether optimizing a single landing page or leading a full-site replatforming project, my goal is always the same: to build sustainable, data-driven SEO strategies that fuel growth and deliver real business value.