Local SEO Services

Table of Contents

Business Name, Address, Phone Number (NAP)

NAP stands for Name, Address, Phone number. Including this information on individual contact pages for each business location is important for local SEO because it helps search engines understand the location of the business and how to accurately display the business in search results.

Having individual contact pages for each location also allows you to include specific information about each location, such as the services offered, business hours, and any other relevant details. This can be helpful for users who are searching for information about a specific location and can improve the user experience on your website.

Including NAP information on your website can also help improve the visibility and credibility of your business in local search results. When search engines see that your business has a consistent NAP across multiple websites, it can improve your business’s local search ranking and increase the likelihood that your business will appear in local search results.

Local SEO For Large Websites

An SEO local business strategy at scale for thousands of locations would involve implementing a process for consistently and accurately collecting the name, address, and phone number (NAP) data for all of the locations, as well as any other relevant information such as business hours, categories, and services offered. This data would need to be organized in a structured way that allows for easy updates and maintenance. The next step would be to ensure that each location’s NAP data is accurately reflected on the website, as well as in online directories and listings. It would also be important to set up and optimize Google My Business listings for each location, and to encourage customers to leave reviews on these listings and other online review sites. In terms of content, it would be useful to create locally-themed landing pages or sections of the website for each location and to include relevant keywords in the content to signal to search engines the relevance of each location to local searches.

Google SERP Local Map Pack

Google’s local map packs are a feature in the search results that display a map with local businesses in a specific area. The map pack typically includes the business name, address, and phone number, as well as ratings and reviews from customers. Local map packs are designed to make it easy for users to find local businesses and get directions to their location.

Local Citations

Local citations are mentions of a local business’s name, address, and phone number (NAP) on other websites. These citations help search engines understand that a business is local and relevant to a specific area. Local citations can come in the form of online directories, review websites, local news websites, and other websites that mention local businesses.

Having a high number of local citations can improve a local business’s visibility and ranking in the local search results. This is because search engines view local citations as a signal of a business’s credibility and relevance to a specific location. When a business has many local citations, it can help to build trust with search engines and improve the chances of the business appearing in the local search results.

There are several directories that businesses should consider creating a local business page on, in addition to Google My Business. These directories include:

  • Yelp: This is a popular directory that allows businesses to create a page and list their services, hours of operation, and contact information.
  • Facebook: Many businesses have a Facebook page in addition to their website, which can serve as a local business page as well.
  • Apple Maps: If your business is listed on Apple Maps, it will appear when someone searches for a business or location on their Apple device.
  • Bing Places: This directory is run by Microsoft and allows businesses to create a page and list their information.
  • Yellow Pages: Although it may not be as popular as it once was, creating a page on Yellow Pages can still be beneficial for businesses.
  • Foursquare: This directory allows businesses to create a page and list their information, as well as offer special deals and discounts to customers.

Local Business Schema

Schema is a type of code that you can add to your website to help search engines understand the content on your website more effectively. When it comes to local businesses, schema can be used to mark up specific types of information, such as the business’s name, address, phone number, and hours of operation. This can help search engines understand the relevance and context of this information, and display it more prominently in the search results.

For example, if a local business adds schema to its website to mark up its name, address, and phone number, this information may appear in the search results with a special format that makes it easier for users to see and interact with. This can include a map with a pin for the business’s location, a click-to-call button for the phone number, and a link to get directions.

Frequently Asked Questions

To rank a local business in local SEO, it is important to claim and verify the Google My Business listing, optimize the website for local keywords and phrases, and build local citations. Encouraging customer reviews and using structured data markup can also help improve the ranking in local search results. By implementing a combination of these strategies, a local business can improve its chances of ranking highly in local search results and attracting local customers.
When a user performs a search on Google, the search results that are shown to the user are personalized to their location. This is done by identifying the user’s IP address and using it to determine their approximate physical location. Google uses this information to prioritize local businesses in the search results, so that users are more likely to see businesses that are close to their location first.
To improve your local ranking on Google, you should claim and update your Google Business Profile and make sure that your business information is accurate, complete, and engaging. You can increase your visibility in local search results by verifying your locations, keeping your hours accurate, managing and responding to reviews, adding photos, and adding in-store products. Local results are based on relevance, distance, and prominence. Relevance refers to how well a local business profile matches what someone is searching for. Distance considers how far each potential search result is from the location term used in a search. Prominence refers to how well known a business is and includes factors such as the number and quality of local reviews and ratings, the history and popularity of the business, and the presence of the business on other websites.
Scroll to Top