GOOGLE SERP FEATURES
Ways Google can show your result.
Eight SERP features
- 01AI OVERVIEW
A generated summary at the top of the results, with links to the sources it draws from.
- 02FEATURED SNIPPET
A direct answer pulled from a page and shown above the regular results.
- 03PEOPLE ALSO ASK
Expandable related questions that reveal short answers and surface more sources.
- 04KNOWLEDGE PANEL
An entity overview with photos, key facts, travel and weather cards, and related searches.
- 05LOCAL PACK
A map and three local listings with ratings, price range and reviews.
- 06IMAGE PACK
A row of image results that leads straight into visual search.
- 07VIDEO RESULTS
Video thumbnails with durations, channels and publish dates, often from YouTube.
- 08SHOPPING RESULTS
Product listings with price, rating and merchant, shown before the organic results.
BEYOND THE CORE EIGHT
Search experiences that operate like products.
I am not repeating the formats in the video. These are separate Google experiences built for travel, community answers, and employment discovery.
Google Flights
What it is: A live flight-comparison module with routes, dates, airlines, durations, emissions, and fares.
How to appear: Airlines and travel partners need accurate schedules, prices, availability, and landing pages supplied through Google’s approved travel integrations.
Vacation Rentals
What it is: A property-search experience combining nightly prices, ratings, capacity, amenities, and a map.
How to appear: Keep property identities, rates, availability, images, occupancy, amenities, and booking URLs consistent through an eligible connectivity partner.
Discussions and Forums
What it is: Community threads and firsthand recommendations surfaced directly inside the results page.
How to appear: Keep threads crawlable, expose authorship and dates, maintain useful original discussion, and use valid discussion or profile markup when the page supports it.
Google Jobs
What it is: An interactive job-search module containing employers, locations, salaries, benefits, and posting dates.
How to appear: Publish one canonical page per open role, implement accurate JobPosting data, expose a working application path, and remove expired positions promptly.
THE EXPANDED 2026 RESULTS PAGE
SERP Features surfaces now shape the click.
These are not eight more blue-link variations. They are product, place, news, travel, and event experiences with their own data sources and eligibility signals.
COMMERCE
Google Shopping surface
A dedicated product-discovery page with filters, nearby inventory, sponsored placements, price comparisons, and merchant offers.
How I would target it
- Send complete, policy-compliant data through Merchant Center.
- Match feed attributes to visible product-page content.
- Provide GTIN, brand, variant, price, availability, shipping, returns, and high-resolution images.
Live example: iPhone 18 Pro product discovery.
LOCAL
Expanded Map Pack and Places results
The local pack has expanded into a richer place-finding surface that blends AI guidance, filters, a map, review signals, photos, and longer business lists.
How I would target it
- Choose accurate primary and secondary Google Business Profile categories.
- Keep hours, menus, services, photos, attributes, and location pages current.
- Earn detailed, authentic reviews and respond consistently.
NEWS
Top Stories
A time-sensitive news block that gives prominent placement to recent reporting around a person, company, topic, or event.
How I would target it
- Publish original, timely reporting with transparent bylines and dates.
- Use a clean Article or NewsArticle implementation and large crawlable images.
- Build a consistent record of topical reporting; inclusion is algorithmic, not guaranteed.
Live example: Taylor Swift news coverage beside an entity panel.
PLACE ENTITY
Visual place panel
A place-first result that combines imagery, maps, reviews, weather, tickets, tours, facts, and actions in one dominant interface.
How I would target it
- Maintain consistent place facts and high-quality original media.
- Use appropriate Place, TouristAttraction, LocalBusiness, Offer, and Event data only when the visible page supports it.
- Keep official ticket, hours, location, and review-source information accurate.
Live example: Eiffel Tower overview and ticket actions.
THE EXPANDED 2026 RESULTS PAGE
More formats turn structured information into an interface.
Each one depends on a different combination of visible content, structured data, entity confidence, and trusted external information.
FOOD
Recipe carousel
A visual recipe experience presenting publishers, ratings, cooking times, ingredients, and finished-dish photography.
How I would target it
- Publish a complete recipe that users can follow on the page.
- Use accurate Recipe data for ingredients, instructions, times, nutrition, and images.
- Mark up ratings only when they are genuine and visibly supported.
Live example: chicken parmesan recipes.
LIVE DATA
Weather result
A live conditions module that combines current temperature, precipitation, wind, hourly movement, and a multi-day forecast.
How I would approach it
- Treat the Google weather module as a licensed data product rather than a normal organic rich result.
- For supporting visibility, publish timely local forecasts with clear locations, timestamps, and expert sourcing.
- Keep location entities and forecast updates precise and consistent.
Live example: weather in New York.
ENTERTAINMENT
Movie carousel
An entity-led film browser that lets searchers scan artwork, titles, years, and related movie information without leaving the results page.
How I would target it
- Keep movie titles, release dates, directors, cast, artwork, and identifiers consistent.
- Use Movie data only when the visible page contains the same factual information.
- Strengthen entity confidence through authoritative credits, official media, and consistent references.
Live example: Christopher Nolan movies.
REVIEWS
Review snippets
Ratings and review counts attached to eligible organic results, helping searchers compare confidence before they click.
How I would target it
- Use Review or AggregateRating data only for supported content types.
- Display the same rating, scale, count, and reviewed item clearly on the page.
- Avoid self-serving ratings and never manufacture review evidence for markup.
Live example: Adobe Photoshop review results.
TRAVEL
Hotel pack
A date-aware hotel comparison module with live prices, ratings, property details, deal labels, filters, and a map.
How I would target it
- Keep Business Profile and official property details complete.
- Provide accurate rates and availability through an approved hotel connectivity partner or direct integration.
- Maintain strong landing pages, room details, amenities, policies, and review signals.
Live example: hotels in Las Vegas.
EVENTS
Events and sponsored events
A calendar-like discovery block that surfaces event name, date, venue, location, imagery, and ticket options — sometimes alongside paid inventory.
How I would target it
- Create a unique indexable page for each event.
- Use accurate Event structured data with date, venue, performer, image, status, and offers.
- Update cancellations, reschedules, sellouts, and ticket URLs immediately.
Live example: concerts in New York this weekend.
TRAVEL DISCOVERY
Things to do and attraction modules
A travel-planning result that blends editorial recommendations, attraction cards, maps, tickets, tours, and local context.
How I would target it
- Publish useful destination and attraction pages with first-hand detail.
- Keep attraction, location, ticket, price, duration, image, and availability data consistent.
- For operators, use an eligible Things to do connectivity partner and policy-compliant inventory.
Live example: things to do in Paris.
PRODUCT ENTITY
Product panel and merchant comparison
A product-specific result that consolidates reviews, specifications, stores, prices, availability, videos, and offers around one recognized item.
How I would target it
- Use stable product identifiers, especially GTIN, brand, MPN, and variant attributes.
- Keep Product structured data and Merchant Center data consistent.
- Expose reviews, specifications, shipping, returns, price, and availability clearly on the page.
Live example: Sony WH-1000XM6 headphones.
THE PRACTICAL TAKEAWAY
Don't optimize for all features. You earn the ones that match the page.
Match the query. Decide whether the search is asking for an answer, product, place, person, event, image, or video.
Match the format. Build the page and its visible content for that result type before adding markup.
Match the data. Keep on-page facts, structured data, feeds, profiles, and external references aligned.