SEO Content Writing
Table of Contents
SEO in content writing
Are you tired of having a website that’s invisible to search engines and ignored by your target audience? It’s time to boost your page authority and take your website to the next level! First things first, you need to identify your target audience. Who are you trying to reach with your website? What are their interests and pain points? By understanding your audience, you can create content that resonates with them and addresses their needs.
For those of you who do not know about keyword research, there is a ton of valuable information on the internet about it. Use tools like Google’s Keyword Planner, Ahrefs.com and SEMrush to identify the search terms that your target audience is using. Look for keywords with a high search volume and if possible low competition, as these are the ones that are most likely to drive targeted traffic to your website.
Now it’s time to get creative! Create high-quality, valuable content that is optimized for your target keywords. This means using the keywords in your page titles, headings, and throughout the body of your content. But don’t get too carried away – overuse of keywords (a.k.a. keyword stuffing) can actually hurt your SEO efforts. Just use them naturally and make sure your content is informative and engaging. Don’t be afraid to promote your content. Share it on social media, guest post on other websites, and reach out to influencers in your industry. The more people who see and share your content, the more authority your website will have. When covering specific topics, make sure you can start as broad as possible to leave room to expand into multiple categories or sub-niche categories.
So, how do you find the perfect balance between search volume and competition when conducting keyword research for SEO? It’s all about finding the sweet spot – keywords with a high search volume and low competition. These are the ones that are most likely to drive targeted traffic to your website and help you rise to the top of the search results.
Board terms: These are the broad, general terms that describe your business or industry. For example, if you own a vegan bakery, your board terms might include “vegan,” “bakery,” and “food.” Board terms are usually more competitive and harder to rank for, but they can also drive a lot of traffic to your website.
Search volume: This is the number of times a particular keyword is searched for on a search engine like Google. The higher the search volume, the more popular the keyword is.
Competition: This is a measure of how many other websites are also targeting a particular keyword. The higher the competition, the harder it will be to rank for that keyword.
Contextual Internal Links
- Improved crawlability: Contextual internal links help search engines crawl and index the pages on your website. By linking to other pages within your site, you can help search engines discover and understand the content on those pages.
- Enhanced user experience: Contextual internal links can help improve the overall user experience on your website. By linking to relevant pages within the body of your content, you can provide users with more context and information, making it easier for them to understand your content. This can lead to longer session durations and lower bounce rates, which are both positive signals to search engines.
- Increased page authority: Contextual internal links can help distribute link equity (the value of a link) throughout your website. By linking to relevant and authoritative pages within your site, you can help increase the page authority of those pages and improve their ranking in search results.
- Improved navigation: Contextual internal links can help users navigate your website and find related content. By linking to other pages within your site within the body of your content, you can help users discover more of your content and keep them on your site longer.
Pillar & Cluster Pages
A pillar page is a comprehensive, high-level page on a particular topic that serves as the foundation of a content marketing strategy. It is designed to provide a broad overview of the topic and cover all the major subtopics within it. Child pages, also known as cluster content, are smaller, more specific pages that delve deeper into specific subtopics within the main topic. They are linked to the pillar page and are designed to provide more detailed information on specific aspects of the main topic.
For example, let’s say you have a website about travel. Your pillar page might be titled “Credit Cards” and cover topics such as, Visa credit cards, Mastercard credit cards, and American Express credit cards. Child pages might include more detailed information on specific information about each credit card brand or the benefits of credit cards, like “The Best Credit Cards For Traveling” or “Top 10 Credit Cards For Cash Reward Points.”