Real Estate
Homes.com SEO case study
Search visibility for a national home-listing marketplace.
Property Inventory
Support discovery of available property pages within a large and changing marketplace inventory.
Location Pages
Organize geographic pages so they represent distinct markets and connect users with relevant homes.
Search Journeys
Account for the research paths people follow as they compare locations, properties, and housing options.
On this page
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Overview
Work supported scalable SEO for property inventory, location pages, and the search journeys people use to research homes. The documented scope connects inventory discovery with geographic pages and the questions users consider while exploring a market.
Approach
The documented approach connected scalable property inventory, location pages, and the search journeys used to research homes across a national marketplace.