Apartments.com SEO case study
Crawl Efficiency
Evaluate how search crawlers move through a marketplace with a large and frequently changing URL inventory.
Indexable Page Systems
Clarify which page types should remain discoverable and capable of representing rental demand in search.
Listing Discovery
Connect property inventory, location pages, and scalable search architecture so important listings are easier to reach.
Overview
Work focused on technical SEO for a national rental marketplace, including crawl efficiency, indexable page systems, listing discovery, and scalable search architecture. The documented scope centers on helping search systems navigate a large inventory of listings and location-based pages without losing sight of which URLs should represent each search need.
Approach
The documented approach combined crawl-efficiency review, indexable page-system analysis, listing discovery, and scalable search architecture across the marketplace.