On Page Optimization
When building out a website there is a process to follow on how to format each page designed with written content. While this is not the most difficult part to learn, it certainly is a must to rank on search engines. Formatting each page or pages to be ranked on search engines requires:
Short List On Page SEO
- Meta descriptions
- Header tags
- Page titles
- Images & Alt text
- XML Sitemaps/Html Sitemaps
- Internal links and External links
- AMP (Accelerated Mobile Pages)
- Secure Certificate (SSL)
- Structured Data
- Error response codes
- No follows
Bing & Google Webmaster Tools
Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, metadata, etc.). Technical SEO work has either a direct or indirect impact on search engine crawling, indexing and ultimately ranking. As such, Technical SEO doesn’t include analytics, keyword research, backlink profile development or social media strategies.
Technical SEO Audit
Responsive Website Designs
Optimizing websites to provide a better user experience on mobile devices helps increase traffic, retaining visitors and essentially rankings. But that does not necessarily mean if you do not have a mobile-friendly website, your web pages won’t show up in search results.
If a site doesn’t have a mobile-friendly version, the desktop version can still be indexed on search engines.
Not designing websites with a mobile-friendly version can impact websites in a negative way on search engine rankings. Improving a website with a mobile version would potentially increase rankings and generate more traffic even for searchers on a desktop.
Think of it this way, what type of experience would you want your customers or clients to have if they were to visit your brick and motor location. When you walk into Best Buy, Whole Foods, Target, or car dealerships, each business has been laid out for its customers.
See if your website is mobile friendly using Google’s tools.
Website Architecture & Taxonomy
Search engines use “spiders” to crawl websites, scanning one page after another as an incredibly fast pace. What is happening as these “spiders” crawl websites is that they are making copies of your pages that get stored in what’s called an “index.”
Each page on a website should have its own set of keywords and topic. We can help search engines understand the content throughout websites by its architecture where pages are logically grouped in a standard hierarchy. This also provides users a better experience to navigate throughout an entire website.
Another ranking factor that plays into Google’s algorithm is page speed. The longer a website takes to load cannot only effect page rankings but revenue as well. A slow website will cause visitors on your page to just close out the website on both mobile and desktop devices. Google compares your website to competitors of a specific segmentation and awards it bonus points whether the website is faster than the those in comparison.
What Can You Do To Improve Website Speed?
For starters, there are areas you can fix on your own such as the website host, images, embedded media, the theme, widgets, and plugins. There is much for to this which a web developer would be able to fix in order to speed up your website.
Tools For Website Speed