Website Traffic With Paid Ads
Paid advertising campaigns can generate immediate results from the early stages of launching. Results can represent a significant investment for your company generate leads, sales, traffic, calls and more. Paid search is a different element that requires campaign adjustments and monitoring otherwise, it can be costly and generate no results.
Search Engine Marketing
Let’s keep this simple. For starters, pay-per-click advertising is not that simple, there are many components to monitor to run a successful campaign. Can you manage and figure out how to run paid advertisements yourself? Absolutely! If you spend enough time to learn and improve your business ads you can do this yourself.
Google provides an entire course you can take to understand how Google Ads works. Can you operate a business and sit on the computer for hours at a time to run ad campaigns and make sure you’re not blowing through money? Well, that is a question to ask yourself.
Pay Per Click Strategy
Types Of Paid Advertising
Paid Advertising Platforms
You will find that there are multiple ways of running ads online and that each option available on various platforms such as Facebook, Instagram, Google, Bing, Yelp, Twitter, Amazon, Pintrest and the list goes on. Any platform you can advertise on has options on how to either pay-per-click, pay per impression, video views, likes, etc.
Types of paid ads would include:
- Paid search marketing
- Display advertising
- Social media advertising
- Retargeting PPC advertising
What Is Better For Business PPC VS. SEO?
Which approach is better for your business, PPC or SEO? It depends on your business needs and budget. Businesses looking to measure and generate more traffic quickly and are willing to pay for it, then PPC might be right for you. Small businesses that have small budgets or not willing to take a loss, it would make more sense to invest time and resources into a combination of high, mid and low volume keywords through SEO.
It takes time to see results in both parts, SEO and pay-per-click (PPC). SEO is a long process that takes time and effort to compete and rank keywords. Optimizing websites simply isn’t a strategy that will deliver major progress overnight. Regardless of your level of experience, you can’t expect instant miracles. Paid advertising generate faster results but you must spend money in order to generate results.
There is no cookie-cutter approach because it depends on multiple variables.
If the business is in a space is that is highly, highly competitive, then it can be incredibly difficult to rank organically for specific terms. In those case, PPC is going to be the majority of traffic, which also depends on the budget.
For businesses in less competitive spaces, a site with low domain authority, a limited number of inbound links and a decent bounce rate may rank well. Because there is a low amount of competition, seeing results faster and moving up the ranks may be a better option for the business.