Website Referral Traffic & Trust Signals
If you want more search engine traffic, link building is a must. Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.
Does Link Building Benefit My Business?
The short answer is, yes, link building is one key element to increase traffic and rankings as long as those links are relevant to your website. Increasing the number of high-quality links on websites with high domain authority which point back to your website greatly increases your chances of ranking.
Link Building Strategy
Outreach & Relationships
Reaching out to other businesses, influencers or site owners in relevant websites and industries takes time to build credibility and a relationship. Outreach relates to a promotional piece of content, whether that is video, audio (i.e. podcasts / soundcloud), written content or even images. Think of this way, what would it mean to you and your business if you had someone influential endorse your product or services?
Brand Building Content Marketing
Links from websites with a large amount of traffic can help generate traffic. Building trust and brand recognition on other websites that are relevant to your site takes time but potentially leads to more traffic and higher rankings. Determining a target audience to create campaigns takes a little creativity to be able to reach the focus on the different methods of learning. Creating content for visitors using various methods such as audio, video, text or graphics helps individuals absorb information and broadens the target audience.