Mobile Marketing

Smartphones | Tablets | Mobile Devices

PROPOSAL REQUESTCONTACT

Mobile Device Marketing

Mobile friendly and optimized websites are vital to your business success online. Whether your branding or improving client engagement, the goal is to implement multiple touchpoints to reach your clients online. A mobile responsive website, the speed of the pages, design, and content all matter for driving traffic and converting those clients or customers into sales.

Make My Website Mobile Responsive
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Mobile-Friendly Websites

Having a mobile-friendly website is no longer optional. The increase in mobile traffic mixed with Google’s mobile-friendliness ranking factors means companies need to adapt to mobile devices to stay competitive. Google has a mobile-friendly web tool that you can use to test your own website.

Mobile-Friendly Test

Search engines like Google and Bing use “mobile-friendliness” metrics to determine:

  • Content fits on the screen of the device.
  • Websites load quickly.
  • Websites return with no mobile-specific errors.

Key Components to Mobile Marketing

1

Mobile Speed

Your audience is viewing content on mobile devices. Long loading time can affect conversion rates and, consequently, revenue.
2

Simplicity

Make life easy for your audience to find what they are looking for. No one likes to navigate around a website that is unorganized and difficult to find answers or products. Organization and simplicity are key.
3

Convenience

Your clients or customers may be at work and only using their phones during short periods of their free time. It's much easier now to search or make a purchase by utilizing a smartphone or tablet.
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Mobile Marketing Push Notifications

Mobile Alerts

Push notifications are messages or alerts websites or apps use to notify users on updates. These notification messages display directly on the mobile device or desktop’s browser. For a push notification to work, the user needs to have already opt into the notifications on your app or website.

By simply setting up push notifications, they can help display:

  • Reminders
  • Promotional messages
  • Calls-to-action for specific events or goals
  • Personalized messages based on user profiles

Mobile Marketing Email

Email marketing has changed on mobile devices. When it comes to a systematic way to stay in front of your customers or clients, you’ll want to use responsive designs that automatically format web page content for users to view on any device. But wait! There’s more to it than just plain text and throwing a few pictures up. Key considerations for designing email call to actions (CTA’s) with mobile users in mind:

  • Have call to actions early in the message (above the fold whenever possible).
  • Buttons should be at least 44×44 pixels, so they are easily “tap-able.”

Email campaigns that are sent should link back to a landing page or page(s) on your website, whether it’s for purchasing, servicing, upselling, or more content.

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Analytics Tracking

Target Marketing & KPIs

Search Engine Optimization

Organic Traffic

Local Business

“Near Me” Searches

Paid Ads

Pay Per Click