Mobile Device Marketing
Mobile friendly and optimized websites are vital to your business success online. Whether your branding or improving client engagement, the goal is to implement multiple touchpoints to reach your clients online. A mobile responsive website, the speed of the pages, design, and content all matter for driving traffic and converting those clients or customers into sales.
Make My Website
Having a mobile-friendly website is no longer optional. The increase in mobile traffic mixed with Google’s mobile-friendliness ranking factors means companies need to adapt to mobile devices to stay competitive. Google has a mobile-friendly web tool that you can use to test your own website.
Search engines like Google and Bing use “mobile-friendliness” metrics to determine:
- Content fits on the screen of the device.
- Websites load quickly.
- Websites return with no mobile-specific errors.
Key Components to Mobile Marketing
Mobile Marketing Push Notifications
Push notifications are messages or alerts websites or apps use to notify users on updates. These notification messages display directly on the mobile device or desktop’s browser. For a push notification to work, the user needs to have already opt into the notifications on your app or website.
By simply setting up push notifications, they can help display:
- Promotional messages
- Calls-to-action for specific events or goals
- Personalized messages based on user profiles
Mobile Marketing Email
Email marketing has changed on mobile devices. When it comes to a systematic way to stay in front of your customers or clients, you’ll want to use responsive designs that automatically format web page content for users to view on any device. But wait! There’s more to it than just plain text and throwing a few pictures up. Key considerations for designing email call to actions (CTA’s) with mobile users in mind:
- Have call to actions early in the message (above the fold whenever possible).
- Buttons should be at least 44×44 pixels, so they are easily “tap-able.”
Email campaigns that are sent should link back to a landing page or page(s) on your website, whether it’s for purchasing, servicing, upselling, or more content.