SEO Business Citations
Citations are references that contain your business information, Name, Address, and Phone aka NAP on directories and local websites, and business listings. Search engines like Google scrapes these third party business directories and listings and takes the data into to determining which business and website to show for Geo-targeted searches.
Local citations come in various forms, for example:
- Company name.
- Company name & phone number.
- Company name, phone number, & address.
- Company name, phone number, address, & website.
- Company name, & website.
- Company phone number.
Why Are Business Citations Important?
Improve Local Rankings
Business citations are considered a ranking factor for search engine optimization. Listing your business online from trusted directories like Yelp, Yellow Pages, Facebook Pages, BBB., etc. sends trust signals to search engines.
The quantity and quality of your business listing on directories can affect how search engines like Google and Bing affect how they perceive your company’s online presence.
What are the main types of local citations?
There are hundreds of potential websites to list your business online, but they may not all be relevant for your business. Depending on your business and industry, there are certain types of citations for your businesses. Attorneys, healthcare, retail, construction, IT, you name it; a category of exists.
Directory Examples
- Search Engines
- Review Websites
- Social Media Platforms
- Major Local Business Data Platforms
- Geo/Industry-Specific Platforms
- The Wider Web
Small BusinessManaging up to 3 Locations
$ 250
Per Month- Local SEO
- Small Business
- Local Search Ranking Reports
- Citation Tracker
- Reputation Manager
- Monitor Reviews
- Additional Integrations
- Google Business Insights
- Facebook Integration
- Twitter Integration
Multiple BusinessesManaging up to 6 locations
$ 600
Per Month- Local SEO
- Small to Mid Size Companies
- Local Search Ranking Reports
- Citation Tracker
- Reputation Manager
- Monitor Reviews
- Additional Integrations
- Google Business Insights
- Facebook Integration
- Twitter Integration
CorporateManaging up to 100 locations
$ 1,500
Per Month- Local SEO
- Corporatations & Enterprises
- Local Search Ranking Reports
- Citation Tracker
- Reputation Manager
- Monitor Reviews
- Additional Integrations
- Google Business Insights
- Facebook Integration
- Twitter Integration
NAP Consistency
You’d be surprised how many businesses do not or have forgotten about websites they were registered on with their incorrect business information. Sometimes that information may be outdated but that is an easy fix. Having your business listing with your company name, address and phone number may factor into local search engine optimization.
Citation Ranking Signals
Website visitors will go directly to popular online directory websites like Yelp and Yellow pages to search for a local business.
