Business Growth Using Local SEO
Customers are looking for the services you offer online. By capitalizing on your local market and creating or improving your online presence puts on you the map to be found. Growing your business in local markets increases your chances of being found by potential customers.
Local SEO strategies vary on getting your website ranked on search engines like Bing and Google. Let’s not forget business directories such as Yelp, Superpages, Facebook, Better Business Bureau, Google My Business listing and Bing Places for Business. There are many alternative sites that can help with your local business.
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Local Business SEO
Name Address & Phone Pages | NAP
Online Business Strategy
Another tip you can implement yourself if you do not have it already is creating a page that displays your business Name, Address and Phone number (NAP). Localizing a website that includes the city, county or region for a single location. As far as businesses with multiple locations, there maybe a few more steps involved, this would entail creating additional pages for individual locations and other local content strategies.
Local Citation Building
Taking another step after building a localized page with the business name, address and phone number. The next step is to create profiles on citation sites and online business directories. This helps customers find your business by featuring the company’s name, address and phone number on citation sites and extra information on business directories will help improve your search rankings.
Google My Business Listing
Google My Business (GMB) page is one of the most overlooked components in displaying a business online. Online services such as Local Search, Google Maps and Google+ pages in addition to Bing Places should always be the first online directory to create. These pages not only get companies listed on these search engines but also helps customers or clients review and rate companies. Keep in mind this should be managed for quality assurance, reputation management and overall service.