Website Goals & KPIs
A growing SEO campaign can take months of consistent work and effort to maximize your company’s return on investment in online marketing. Tracking is a crucial element of running online campaigns to determine the audience and the profit and losses. Running campaigns are a mix of a variety of strategic research, planning and implementing techniques.
Types Of Analytics Tracking
Whether you’re new to website analytics tracking codes or more advanced and know all about it. We can all agree that tracking visitors on a website is crucial to the life of a website. There are multiple ways of tracking visitors and how they navigate through a website. Using this data and understanding your audience demographics, interests, behaviors, referring sites and much more.
- Google Analytics
- Google Webmaster Tools
- Heatmap Tracking
- Facebook Pixel
- Bing Webmaster Tools
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Paid Ads (PPC) Tracking
Why Is Analytics Tracking Important?
Using analytics and recorded data is both qualitative & quantitative for websites and applications. By simply understanding what is happening on a website or application helps to improve the user experience and the functionality to convert website traffic into sales. With the proper implementation of analytics helps to direct what actions are required to take place and objectives or goals to meet.
Web Analytics Tools
The days of marketing by demographics, zip codes and real estate are gone. Data has significantly changed the way we market to our customers and clients. We can now target potential and existing customers through specific buying habits, behaviors, interests, key purchasing decisions, in addition to the standard data.
Big data collection became a necessity for all marketers and companies that provide greater insights into customer’s lives, preferences, and desires. Marketing practices and strategies can be tested, tweaked and tailored through the results from data. Below are a few tools you can implement on your website if you have not already.