Analytics Tracking

Google Analytics | Webmaster Tools | Facebook Pixel | Heatmaps

PROPOSAL REQUESTCONTACT

Website Goals & KPIs

A growing SEO campaign can take months of consistent work and effort to maximize your company’s return on investment in online marketing. Tracking is a crucial element of running online campaigns to determine the audience and the profit and losses. Running campaigns are a mix of a variety of strategic research, planning and implementing techniques.

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analytics-tracking-tools

Types Of Analytics Tracking

Whether you’re new to website analytics tracking codes or more advanced and know all about it. We can all agree that tracking visitors on a website is crucial to the life of a website. There are multiple ways of tracking visitors and how they navigate through a website. Using this data and understanding your audience demographics, interests, behaviors, referring sites and much more.

  • Google Analytics
  • Google Webmaster Tools
  • Heatmap Tracking
  • Facebook Pixel
  • Bing Webmaster Tools
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Paid Ads (PPC) Tracking

1

Web Analytics

Monitor website traffic and measure usage and business performance. Key performance indicators help measure business growth over time.
2

Social Media Analytics

Linkedin, Facebook Pixel, Twitter, Instagram, Pintrest, Youtube all have tracking to gather data from your followers, engagement, social shares, views and impressions.
3

Advertising Analytics

Use advertising analytics for retargeting campaigns to get visitors who have been to your website or engaged with your posts back to your site.
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Why Is Analytics Tracking Important?

Actionable Data

Using analytics and recorded data is both qualitative & quantitative for websites and applications. By simply understanding what is happening on a website or application helps to improve the user experience and the functionality to convert website traffic into sales. With the proper implementation of analytics helps to direct what actions are required to take place and objectives or goals to meet.

Web Analytics Tools

Data Collection

The days of marketing by demographics, zip codes and real estate are gone. Data has significantly changed the way we market to our customers and clients. We can now target potential and existing customers through specific buying habits, behaviors, interests, key purchasing decisions, in addition to the standard data.

Big data collection became a necessity for all marketers and companies that provide greater insights into customer’s lives, preferences, and desires. Marketing practices and strategies can be tested, tweaked and tailored through the results from data. Below are a few tools you can implement on your website if you have not already.

TRACKING BEHAVIORS
seo-marketing-tools

SEO Tools & Competitive Insights

Call Tracking

SEO

Organic Traffic

Local Business

Put Your Company on the Map

Responsive Websites

Desktop & Mobile Ready

Technical SEO

Structure & Speed